In America, the water industry grew as companies started selling bottled water positing better mineral contents and dangers of tap water. Meanwhile, other fads like bottled rain water for rich mineral intake also came about during that time. This became a booming industry wherein various companies started competing with each other to sell water by finding a unique selling point differentiating itself from the rest.

In America, the water industry grew as companies started selling bottled water positing better mineral contents and dangers of tap water. Meanwhile, other fads like bottled rain water for rich mineral intake also came about during that time. This became a booming industry wherein various companies started competing with each other to sell water by finding a unique selling point differentiating itself from the rest.